The rest of 2020 unfortunately closed out just like it started, full of uncertainty. We began fresh in the new year with a sense of hopefulness while cultivating brand goals. It was like we shook off the cobwebs and got back to it after such a heavy year.
I began 2021 focused on making the final shifts to create more defined roles for our associates. The one thing about business is that not everything can be changed overnight. When it has to do with rebuilding part of the foundation or the daily operations, these things take time and meticulous planning. After all the work that I put into making these changes, I was super excited to see it all unfold in real time.
For the rest of 2021 and up to present day we have made all the shifts that we created and planned for in 2020.
We brought on Casey as part of our lab crew to take on the role of product finalization and final quality control allowing Liz to narrow her focus to all things manufacturing, which is her specialty.
Ali has taken on the role of Retail and Training Lead in our shop as she remains the pro in this beautiful industry. Our plant-based spa has moved to hiring independent therapists to give flexibility and autonomy to those who work hard in the healing world.
Chloe’s role has evolved away from the spa and into working remotely as our Marketing and Communications Lead. She is helping us bridge the gap of showcasing the inside workings of this brand with our digital followers. Last but not least we hired Daniela earlier this year to take on the role of Retail Associate alongside Ali and me. She has taken a passion to the retail floor and is collaborating with Chloe to connect clients with our products in real time.
The one thing that hasn’t changed is that this crew trusts me. They are on board with the direction I am taking the company and work tirelessly alongside me to give our clients the very best of what we do every single day. This crew is pure magic.
All in all as we begin to close out summer 2022 for fall we are working to find a new rhythm as the retail landscape is definitely not the same.
I have taken much time this year to pause and reflect on our journey over the past 10 years. If I had only two words to describe how I feel about it all they would be grateful and proud. As a brand we have been through such a challenging 10 years and because of your unwavering support we are still standing.
Thank you friends for loving what we do and for allowing us to do what we do best. We know that without your support we would not be here as a brand and for that, we are forever grateful.