Philanthropy

We believe in the power of giving back. 

We believe in supporting one another and giving back to local organizations that make a difference in our community. We believe that above all, humanity matters. When you support our brand, we support those who are working hard to provide a safe and equitable existence for all.

Seasonal Giveback Program™

For every product sold from our Seasonal Collection, we donate 10% of the proceeds to our local partner.

Cyber Monday to FUEL Giving Tuesday Program™ 

For every purchase made on Cyber Monday we donate 10% of our day's proceeds to our local partner.

Local Partners

2025

Beloved Asheville is a trusted grassroots and equity-focused organization. Their mission puts an emphasis on home, health, equity and opportunity with success credited to the ability to build relationships, create visible change, and generate community-led momentum for collective action.

This organization is absolutely vital to our community and continues to make a significant impact in the aftermath of Hurricane Helene. They are putting their resources to work with a focus on providing critical necessities; food, water, and healthcare, as well as securing warm and safe housing for the displaced. As a whole WNC has a long way to go to rebuild and stabilize after the storm, but we are confident this organization will continue to lead the way for our community.

2024

HARK is a 501(c)(3) non-profit organization whose mission is to provide support and resources for at-risk children and youth in Buncombe County and beyond to promote a safe, enriching and hopeful future.

Their focus is that every child and youth will have the support needed to succeed and to grow up in a safe, stable, and nurturing environment. They work to provide resources that address both basic and special needs, including clothes, school supplies, tutoring, literacy assistance, beds, summer camp, housing for homeless students and other support during this intensely difficult time of their lives.

2023

Mountain Child Advocacy Center is a local 501(c)(3) non-profit organization whose mission is to prevent harm, protect children and heal families through best practice programs and community collaboration. They believe that every child deserves a safe, healthy childhood free from harm and fulfill this vision by making decisions with CARE.

  • Collaboration: We work with our community, our partners and one another to provide Child/Family-Centered services.
  • Accountability: We promote a culture of integrity, professionalism
  • Respect: We prioritize and support/embrace inclusion, diversity, and equity as central to our work.
  • Excellence: We provide best practice programs with compassion and empathy.

    2022

    My Daddy Taught Me That, a local youth development program designed to support young men through advocacy, education, and mentoring. This program has been near and dear to my heart since I learned about them in 2018 at Mindful Mornings Asheville.

    2021

    Helpmate of Buncombe County, a local organization that works with our community to eliminate abuse and fear by providing safety, shelter, and support for victims/survivors of intimate partner domestic violence.

    2020

    YWCA of Asheville, a local organization that works to eliminate racism, empower women and promote peace, justice, freedom and dignity for all.

    2019

    Asheville Humane Society, a local organization that is all about hope, not heartache. As Buncombe County’s critical safety, they are always here to save and protect every animal. 

    2018

    Black Mountain Home for Children, a local organization that cares for children from birth through college age and beyond if their homes are deemed unsafe or unhealthy.


    Spring & Summer Collection

    Lemon Mint Moisturizer | Rosemary & Lemongrass Artisan Soap | Rosemary Soy Wax Candle | Lemongrass & Coriander Aromatherapy Mist

    Fall Collection

    Sweet Orange & Clove Artisan Soap | Sweet Orange & Clove Aromatherapy Mist | Cypress & Clary Sage Moisturizer | Revive Bath Oil

    Winter Collection

    Lavender & Rosemary Sugar Scrub | Vanilla Mint Moisturizer | Frankincense & Myrrh Artisan Soap | Pine Soy Wax Candle | Eucalyptus & Peppermint Aromatherapy Mist


    We Have Supported these Additional Organizations Since 2012