Our Brand


We are an Asheville-based local skincare brand founded in 2012 with a dream to formulate plant-based products that are pH balanced and effective with ingredient panels that are transparent and easy to read. 


We are absolutely passionate about plant-based beauty and use our expertise in the function of skin and cosmetic chemistry to formulate and manufacture products that perform. 

  • We never use petrochemicals, phthalates, SLSs, synthetics, detergents, formaldehyde or fillers and source our plant-derived ingredients from independent organic farms around the world. We are proud to show where our ingredients are sourced from and have the country of origin of each on our Ingredient Transparency page. We are always working towards making our brand better.
  • We are voluntarily registered with the FDA and strictly adhere to cGMP procedures at our independent manufacturing lab in Asheville, North Carolina.
  • We are Leaping Bunny® CertifiedCruelty Free® CertifiedLiving Wage Certified and all of our products are Made in the USA.
  • Our entire product line is searchable on EWG’s Skin Deep Database with a toxicity score of 1-2.

From the intention behind each organic ingredient to our unique formulations, we specialize in small batch production to ensure the highest quality and level of care for every product we manufacture. We believe that luxurious, non-toxic skincare products should be available to all. This is our company standard.


We believe in supporting one another and giving back to local organizations that make a difference in our community. We believe that above all, humanity matters. When you support our brand, we support those who are working hard to provide a safe and equitable existence for all. 

Plant-Based Skincare Basics | Facial Collection