We are an Asheville-based local skincare brand that was founded in 2012 with a dream to formulate plant-based products that are pH balanced, effective and affordable with ingredient panels that are transparent and easy to read. We are absolutely passionate for plant-based beauty and use our expertise in the function of skin and cosmetic chemistry to formulate and manufacture non-toxic products that perform.
Our passion for plant-based skincare is evident in all that we do.
- We never use petrochemicals, phthalates, SLSs, synthetics, detergents, formaldehyde, fillers or other known carcinogens. We source our plant-derived ingredients from independent farms all around the world that are certified organic and GMO free. We are proud to show where our ingredients are sourced from and have the country of origin of each on our Ingredient Transparency page. We are always working towards making our brand better.
- We are voluntarily registered with the FDA and strictly adhere to cGMP procedures at our independent manufacturing lab in Asheville, North Carolina.
- We are Leaping Bunny® Certified, Cruelty Free® Certified, Living Wage Certified and all of our products are Made in the USA.
- Our entire product line is searchable on EWG’s Skin Deep Database with a toxicity score of 1-2.
From the intention behind each organic ingredient to our unique formulations, we specialize in small batch production to ensure the highest quality and level of care for every product we manufacture. We believe that luxurious, non-toxic skincare products should be available to all. This is our company standard.
We believe in supporting one another and giving back to local organizations that make a difference in our community. We believe that above all, humanity matters. When you support our brand, we support those who are working hard to provide a safe and equitable existence for all.