Our Founder

As a born entrepreneur, I wanted to forge a path by creating a truly plant-based skincare company that believes in sustainable business practices and ingredient integrity alongside top notch client service and affordable pricing.

In my late 20s I found the industry to be inundated with brands that did not fulfill key elements that were important to me: non-toxic ingredients, truth in labeling, longterm effectiveness and a luxurious feel on skin. After years of formulating, I launched the brand in 2012 with our shop and manufacturing lab based in Asheville, North Carolina.

The way I approach formulation is by breaking a product down to what it should be comprised of by definition, stripping it to the simplest components, then building it back into the best version of itself. This approach to formulation paired with nutrient-dense organic ingredients is what this brand was founded upon.

While C&Co.® is ever-evolving, expanding and improving, I maintain laser focus on running an ethical business with unwavering ingredient and formulation standards. I hope that our chemistry + plant-based approach to skincare is a difference that you can see and feel on skin, thank you for supporting our brand.

XO, Christi Apodaca, Founder & Proprietor of C&Co.®