Our Brand

Story

We are a skincare brand founded in 2012 that creates plant-based products that are pH balanced, effective and good for everybody.™ By formulating and manufacturing with care, we ensure that only good goes into every bottle.

Standards

We are absolutely passionate about plant-based beauty and use our expertise in the function of skin and cosmetic chemistry to formulate and manufacture products that perform. 

• We never use petrochemicals, phthalates, SLSs, synthetics, detergents, formaldehyde or fillers and source our plant-derived ingredients from independent organic farms around the world.
• We are voluntarily registered with the FDA and strictly adhere to cGMP procedures at our independent manufacturing lab in Asheville, North Carolina.
• We are Leaping Bunny® Certified, Cruelty Free® Certified, Living Wage Certified and all of our products are Made in the USA.
• Our entire product line is searchable on EWG’s Skin Deep Database with a toxicity score of 1-3.

From the intention behind each organic ingredient to our unique formulations, we specialize in small batch production to ensure the highest quality and level of care for every product we manufacture.

Ethics

We believe in supporting one another and giving back to local organizations that make a difference in our community. We believe that above all, humanity matters. When you support our brand, we support those who are working hard to provide a safe and equitable existence for all.